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Thu, 29 Feb


East Hall | Norfolk Events Centre

10 secrets to web strategy success: turning website visitors into paying customers

You website can be getting thousands of hits per month, but if they are not converting to paying customers, is it really working for you? Join our interactive workshop to learn how to encourage people to enquire and ultimately buy from you using web marketing tactics. Ready to grow? Let's go!

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Time & Location

29 Feb 2024, 10:00 – 12:00

East Hall | Norfolk Events Centre, Norfolk Showground, Dereham Rd, New Costessey, Norwich NR5 0TT, UK

About the event


  • Welcome and morning overview
  • The significance of website conversion

Understanding Conversion

  • What is website conversion and why is it crucial?
  • Key performance indicators (KPIs) for conversion
  • The customer journey on a website

Effective Web Design Principles

  • Importance of user experience (UX) in conversion
  • Responsive design and mobile-friendliness
  • Navigational ease and accessibility
  • Exercise: Evaluate your website's user experience for conversion opportunities

Compelling Content and Messaging

  • Crafting persuasive and engaging content
  • Using clear and concise messaging
  • Leveraging storytelling for emotional connection
  • Exercise: Revise website content for clarity and persuasion

Effective Call to Actions (CTAs) 

  • The role of CTAs in guiding visitors
  • Creating attention-grabbing and action-oriented CTAs
  • Placing CTAs strategically on web pages

Trust and Credibility

  • Building trust with social proof (testimonials, reviews)
  • Security and privacy assurances
  • Showcasing authority and expertise
  • Exercise: Identify trust-building opportunities on your website

Performance and Loading Speed 

  • The impact of website speed on conversion
  • Image optimisation
  • Ensuring a fast and smooth user experience

Data and Analytics 

  • Setting up tracking tools (Google Analytics, heatmaps)
  • Analysing user behavior and conversion funnels
  • Making data-driven improvements

SEO and Visibility 

  • The importance of search engine optimisation (SEO)
  • On-page SEO best practices
  • Local SEO for businesses


  • Case studies and real-world examples
  • Q&As
  • Identify and share which tips you will implement on your websites
  • 10 key takeaways for website conversion
  • Additional resources and recommended reading

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