Beyond the e-newsletter: how to get sales and repeat business using email marketing the right way

Introduction 

• Welcome and overview of the morning
• Importance of email marketing in business growth

Understanding Email Marketing

• What is email marketing?
• Benefits of email marketing
• Types of email campaigns

Building an Email List 

• Strategies for collecting email addresses
• Importance of permission-based marketing
• Segmenting your email list for better targeting

Creating Engaging Email Content 

• Writing compelling subject lines
• Crafting effective email copy
• Designing visually appealing emails

Email Marketing Tools and Platforms 

• Overview of email marketing software
• Choosing the right platform for your business
• Setting up your email marketing account

Sending and Tracking Email Campaigns

Best practices for sending emails

A/B testing and optimisation

Understanding email analytics

Building Customer Relationships

• Personalisation and customisation
• Creating automated email sequences
• Nurturing leads and customers
• Compliance and best practices 

Exercises 

• Create a sample email campaign
• Set up an email list segmentation strategy
• Analyse email marketing metrics

GDPR and Data Protection Act

• Permission-based marketing
• Unsubscribe process and privacy policies

Case Studies and Success Stories

• Real-world examples of successful email marketing campaigns
• Lessons learned from businesses that grew with email marketing

Q&A and Discussion

• Answering participant questions
• 10 key takeaways
• Additional resources and recommended reading