top of page

Fri, 26 Jan

|

East Hall | Norfolk Events Centre

Beyond the e-newsletter: how to get sales and repeat business using email marketing the right way

Want to send better emails? We got you. As businesses strive to build meaningful connections with their audiences, understanding the intricacies of email marketing has become crucial for success. Join us for this practical workshop. Ready to grow? Let's go!

Registration is closed
See other events
Beyond the e-newsletter: how to get sales and repeat business using email marketing the right way
Beyond the e-newsletter: how to get sales and repeat business using email marketing the right way

Time & Location

26 Jan 2024, 10:00 – 12:00

East Hall | Norfolk Events Centre, Norfolk Showground, Dereham Rd, New Costessey, Norwich NR5 0TT, UK

About the event

Introduction 

  • Welcome and overview of the morning
  • Importance of email marketing in business growth

Understanding Email Marketing

  • What is email marketing?
  • Benefits of email marketing
  • Types of email campaigns

Building an Email List 

  • Strategies for collecting email addresses
  • Importance of permission-based marketing
  • Segmenting your email list for better targeting

Creating Engaging Email Content 

  • Writing compelling subject lines
  • Crafting effective email copy
  • Designing visually appealing emails

Email Marketing Tools and Platforms 

  • Overview of email marketing software
  • Choosing the right platform for your business
  • Setting up your email marketing account

Sending and Tracking Email Campaigns

Best practices for sending emails

A/B testing and optimisation

Understanding email analytics

Building Customer Relationships

  • Personalisation and customisation
  • Creating automated email sequences
  • Nurturing leads and customers
  • Compliance and best practices 

Exercises 

  • Create a sample email campaign
  • Set up an email list segmentation strategy
  • Analyse email marketing metrics

GDPR and Data Protection Act

  • Permission-based marketing
  • Unsubscribe process and privacy policies

Case Studies and Success Stories

  • Real-world examples of successful email marketing campaigns
  • Lessons learned from businesses that grew with email marketing

Q&A and Discussion

  • Answering participant questions
  • 10 key takeaways
  • Additional resources and recommended reading

Tickets

  • Single Ticket

    £100.00
    Tax: VAT included
    Sale ended

Total

£0.00

Share this event

bottom of page