We were so excited to provide marketing support RIBA East's Festival of Architecture Norwich & Norfolk (FANN) this year. Architecture, design and local history is very close our hearts, so we couldn't wait to roll up our sleeves and get started.
Usually occurring every two years, FANN hadn't taken place since 2019 due to the pandemic. The team was in need of an updated brand, Eventbrite support, PR and Facebook support to get eyeballs on the brand, and get the event tickets booked.
The festival's theme was 'reflections' - not only looking back at the past century but looking forward to the future. The events include some old favourites such as the Architectural Exhibition, the Photography Competition, and the Norwich Lecture, together with some great talks, fantastic building visits, energetic walking tours and some hands-on events.
What we did:
We selected the pantone colour of the year:
And created a fresh look and feel:
Facebook marketing and management
97% of events were sold out
106,000 pairs of eyeballs and ears attracted from PR
6,510 Eventbrite impressions
3,704 organic Facebook impressions
Launch media coverage:
Evening News & EDP
Circulation: 25,000 people
Circulation: 36,000 people
Monthly listeners: 42,000
Looking for marketing support? We're your experts. Contact the friendly Nurture Marketing team today for an informal chat over a brew.