top of page
Nurture Team July LOW RES (79).jpg

what's on the blog?

Festival of Architecture Norwich & Norfolk 2023

Updated: Dec 26, 2023

We were so excited to provide marketing support RIBA East's Festival of Architecture Norwich & Norfolk (FANN) this year. Architecture, design and local history is very close our hearts, so we couldn't wait to roll up our sleeves and get started.



Brief:


Usually occurring every two years, FANN hadn't taken place since 2019 due to the pandemic. The team was in need of an updated brand, Eventbrite support, PR and Facebook support to get eyeballs on the brand, and get the event tickets booked.



The festival's theme was 'reflections' - not only looking back at the past century but looking forward to the future. The events include some old favourites such as the Architectural Exhibition, the Photography Competition, and the Norwich Lecture, together with some great talks, fantastic building visits, energetic walking tours and some hands-on events.



What we did:


Brand development


We selected the pantone colour of the year:



And created a fresh look and feel:





Poster design



Video marketing








Facebook marketing and management







Photography



Results:


  • 97% of events were sold out

  • 106,000 pairs of eyeballs and ears attracted from PR

  • 6,510 Eventbrite impressions

  • 3,704 organic Facebook impressions


 

Launch media coverage:


Evening News & EDP



Circulation: 25,000 people



Norfolk Chambers



Circulation: 36,000 people



FolkFeatures



Circulation: 3,000



Future Radio




Monthly listeners: 42,000


Looking for marketing support? We're your experts. Contact the friendly Nurture Marketing team today for an informal chat over a brew.


bottom of page