Why are 'meet the team' profiles good for business?

"Meet the Team" content is great for business because it helps build trust, showcase expertise, and create a personal connection with customers. Here’s why it’s a smart move:

1. Builds Trust & Credibility

Customers want to know who they’re working with. Featuring your team—whether through bios, fun facts, or interviews—adds authenticity and shows the people behind the business.

2. Showcases Expertise

Highlighting each team member’s skills, experience, and role reassures customers that they’re in good hands, especially in industries like resin-bound surfaces where expertise matters.

3. Humanises Your Brand

People connect with people, not just logos or services. Introducing your team makes your business more relatable and engaging.

4. Strengthens Company Culture

It’s great for team morale! Publicly recognising employees fosters a sense of pride and belonging, which can also help attract top talent.

5. Improves Customer Engagement

Customers are more likely to engage with a company when they feel they know the people behind it. "Meet the Team" content can spark conversations and make your brand more approachable.

6. Boosts SEO & Website Engagement

Profiles and team-related content can improve your website’s search rankings, keeping visitors on your site longer. Adding keywords related to your industry helps too.

7. Sets You Apart from Competitors

Not every company takes the time to introduce their team. Doing so gives you an edge by making your business more transparent and customer-friendly.