Today is International Day of Charity! Declared by the United Nations General Assembly in 2012, it commemorates the passing away of Mother Teresa. Do you work with a charitable organisation? If so, today is a great way of raising awareness. Relevant seasonal calendar 'days of the year' should be part of your marketing plan.
As you know, I support The Feed, a social enterprise tackling poverty and homelessness by offering work in its cafes, work placements, support groups, a social supermarket and more. It is an amazing organisation aiming to make a real difference in our city.
As a business owner I feel compelled to use that position to do something positive for the community in which I live and work.
Harnessing seasonal days are a good way of reinforcing the core values of your business, which will help attract like minded clients.