Supporting regional businesses in the visitor economy is a big passion of ours. Over the last few months we have been looking after the marketing for one of Norwich’s finest pubs.
About:
Located in the picturesque village of Horsham St Faith, The Black Swan was originally constructed in the early eighteenth century and has recently been refurbished and extended.
It offers a range of pub classics across its menu, with additional dishes added throughout the year to celebrate seasonal changes and holidays including Mother’s Day and Christmas.
Included in the pub's recent makeover was the refurb of their eleven bedrooms and a relaxing lounge bar. The lounge bar is open all day from 7am, and the a la carte restaurant is open for lunch and dinner every day. The Inn is also a venue for private parties, weddings, and function rooms.
Brief:
The Black Swan launched a competition in September 2023, giving diners the chance to win a £500 voucher to spend on food, drinks, and accommodation. They required marketing support to:
help promote the competition
highlight Christmas dining
showcase its recent refurb
What we did:
We organised a professional photoshoot to encapsulate the spirit and values of the venue with Paul Macro
Over 100 photos were taken of the pub and its newly refurbished bedrooms:
Social media graphic creation :
Animated social videos
Press and media coverage
Norwich Evening News & EDP
Estimated circulation: 16,632
Norfolk Chambers of Commerce
Circulation : average 22,000 website views per month
Video:
Awards entry:
The Pub of the Year, at the Visit East of England 2024 awards:
Shortlisted!
Looking for marketing support?
We're your experts. Contact the friendly Nurture Marketing team today for an informal chat over a brew.