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Going wild for The Feed

The Norwich business community explored their wild side by dressing head-to-toe in leopard print at a networking event with a difference, raising £800 for Norwich social enterprise The Feed.

All photos courtesy of Mary Doggett from ETT Photography

The Leopard Print Lunch, hosted by Rechenda Smith of Nurture Marketing in association with Dynamic Print in Norwich, was held in Sandys-Winsch community room above The Feed’s Waterloo Park Pavilion Café.

The feline-themed three-course, created by The Feed, including smoked salmon pate on tiger bread, chicken ‘cat-su’ curry, and chocolate ‘dreamies’ for the cat that got the cream – with vegetarian and vegan options available.

Tom Jordan and his team at The Feed put on a cat-themed lunch for the fundraiser

On the day, there was a strict leopard print dress code, and the best dressed prize went to Dominic Smith, Senior Accountant at Lovewell Blake. Afterwards, everyone got to take home goodie bags, which included treats from Barnham Broom luxury resort and Chadwicks.

All proceeds went to not-for-profit The Feed, which aims to prevent poverty, hunger and homelessness in Norwich.

Floyd Sayers from Flomotion Studio

Start-up agency Nurture Marketing, which supports growing businesses in East Anglia with marketing support and training, announced The Feed as its Charity Partner of the Year earlier this year with a pledge to provide The Feed with £1,000 of support.

Thanks to the donation of a washing machine to The Feed’s Social Supermarket in Hall Road; an online Christmas hamper project; room hire for a series of bitesize marketing courses; and this latest leopard print-themed corporate fundraiser, the agency has already exceeded that target, six months in.

Lauren Farley from Norwich Theatre

Chris Elliott, Marketing Manager at The Feed, gave a talk after lunch, explaining how The Feed helps with employability projects and 1:1 support.

He said: ‘Rechenda and colleagues have put on a quirky, fun lunch, but it’s also done a brilliant job in raising money for The Feed. It’s the kind of corporate support that is invaluable, really, because it’s combined getting more people to know The Feed, it’s brought them to one of our great venues in the city and it’s given us a chance to showcase the food. All these are priceless assets for a social enterprise that’s working to prevent poverty, hunger and homelessness in the city.’

Rechenda from Nurture Marketing & Chris Elliott from The Feed

The Feed is a social enterprise with a mission to motivate change in people – to prevent poverty, hunger and homelessness in Norwich.’ The Waterloo Park Pavilion Café has the first-floor Sandys-Winsch community room available for hire, named after Captain Arnold Edward Sandys-Winsch, creator of Waterloo Park and the pavilion. For more information, visit


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